GURLZ is a fashion and lifestyle magazine, which has no cross cultural aping and no hand-me-downs from the East or the West. We promise solid, modern Indian parameters on fashion, style, beauty, health and views on lifestyle. What the Indian woman wants… on her own terms and on her own turf. GURLZ is Indian in spirit and reflects the essence of Indian gurls. We provide them with glitz, glamour and style, which goes beyond the surface and reflects the real style, which is within you - “your own style”.
Some believe that GURLZ caters to the upper-crust, while others are of the opinion that it is meant for the average woman. Neither opinion is wrong. GURLZ is for every Indian woman who has a thirst to know more, she could be from any strata of society. We respect women and are not presumptuous enough to draw any parameters depending on the income structure of women. What makes us different is our ability to talk to our readers on a one-to-one basis. We do not preach or sermonise, we just present the range of choices available to women.
We do not believe in taking on the competition because our target audience is different. While they come with a lot of financial clout, we come with guts and a product that can stand on its own among the best Indian publications.
We are here to stay..